210M Bitcoin owners globally, and counting: an update on Bitcoin adoption

Today we published our in-depth report on Bitcoin (you can find it here) and we wanted to share a few insights from our survey of ~8,000 consumers worldwide:

  • A little bit less than 4% of adults globally own the cryptocurrency, with Bitcoin penetration having made significant progress over the past 18 months. This represents a global network of 215M people who are enabled to transact directly with each other in cryptocurrency.
  • More than 50% of Bitcoin owners are in developed geographies (North America, Europe, Japan/Korea and urban/coastal China). Penetration of the cryptocurrency remains extremely low in India, Africa and the rest of Asia.
  • Awareness of Bitcoin has increased dramatically over the past 18 months, as a result of extensive media coverage and dramatic price appreciation (and then fall). Our survey reveals that awareness reached 30% globally, 50%+ in most developed geographies.
  • The overall perception of Bitcoin is quite negative: more than 50% of the global population that is aware of Bitcoin has a negative or very negative view of the cryptocurrency, with significant variations by country.

Our report provides an in-depth view of these critical metrics for a first sample of countries: US, UK, Australia, Germany, France, India, Brazil, Nigeria, Japan, Korea etc. We are also sharing our data on Bitcoin adoption over time (number of users per quarter since 2015) and on the relationship between Bitcoin’s price and adoption levels.

Close Menu