Today we published our in-depth report on Bitcoin (you can find it here) and we wanted to share a few insights from our survey of ~8,000 consumers worldwide:
- A little bit less than 4% of adults globally own the cryptocurrency, with Bitcoin penetration having made significant progress over the past 18 months. This represents a global network of 215M people who are enabled to transact directly with each other in cryptocurrency.
- More than 50% of Bitcoin owners are in developed geographies (North America, Europe, Japan/Korea and urban/coastal China). Penetration of the cryptocurrency remains extremely low in India, Africa and the rest of Asia.
- Awareness of Bitcoin has increased dramatically over the past 18 months, as a result of extensive media coverage and dramatic price appreciation (and then fall). Our survey reveals that awareness reached 30% globally, 50%+ in most developed geographies.
- The overall perception of Bitcoin is quite negative: more than 50% of the global population that is aware of Bitcoin has a negative or very negative view of the cryptocurrency, with significant variations by country.
Our report provides an in-depth view of these critical metrics for a first sample of countries: US, UK, Australia, Germany, France, India, Brazil, Nigeria, Japan, Korea etc. We are also sharing our data on Bitcoin adoption over time (number of users per quarter since 2015) and on the relationship between Bitcoin’s price and adoption levels.